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we are BE-KINDTM.

And that’s not just a clever brand name.
It’s a state of mind. And a community. And a movement.

And it’s all born of our mission:
to make the world a little kinder, one snack and one act at a time.

Because we believe when we all act with kindness -
when we help someone out,
when we make a positive choice -
we all have the power to change the world.

That’s our recipe for success.
And we’d love for you to join in.

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We believe when you feel good inside, you want get out and do good outside.So we use our bars to inspire acts of kindness. To foster communities. And to fuel our movement.

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We believe kindness has the power to change the world – that’s why our team volunteers in local communities year round!

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Empatico is a free tool from The KIND Foundation that empowers educators and students to explore the world through experiences that spark curiosity, kindness, and empathy.

meet Daniel

Daniel Lubetzky is our founder and CEO. But he’s also a little bit more than that. He’s a champion of not-just-for-profit business. He’s a visionary social entrepreneur. on a mission to build bridges between people. And he’s also the author of the New York Times bestseller Do The KIND Thing.